A New Music Video by ALBERT FROST: Modern Romance

ALBERT FROST released his highly anticipated third solo album, The Wake Up, in April this year.  In a departure from Frost’s blues roots, this album explores various musical avenues and lyrical content.  Case in point is his new single, Modern Romance.  The song, co-written with Hunter Kennedy, can best be described as “psychedelic Karoo rock”.

Modern Romance is about the incongruity between the image people display on social media and the reality of their lives.  This premise is illustrated in the music video where a world is created where people live with headsets on.  They have been wearing the headsets so long that they don’t remember the real world.  Albert’s headset malfunctions and he wakes up…

Watch Modern Romance here:

Modern Romance was directed by Loedi Van Renen at Kill City Pictures

The theme of the music video, truth versus fiction, was tragically underlined during filming.  Albert and the film crew missed a fatal gang related shooting mere minutes before they started setting up at their location in Wesbank, Kuils River on 14th of August 2016.

Netwerk24 reported: http://www.netwerk24.com/Nuus/Algemeen/albert-frost-loop-skietery-net-net-mis-20160814

About The Wake Up:

Albert talks about The Wake Up – EPK: https://www.youtube.com/watch?v=Z4ST39pq6Tg


“ALBERT Frost is without doubt one of the most talented guitarists this country has seen.”  Bianca Coleman – http://www.iol.co.za/weekend-argus/albert-frosts-beautiful-blues-will-melt-your-african-soul-2010432

“’The Wake Up’ functions on several levels. It is an accomplished work of art which, while far away from pop music, is easily digestible and should hold broad appeal – this album is definitely not only meant for guitar geeks. And although I’m sure hard-core blues fans might be disappointed, ‘The Wake Up’ definitely retains the essence of what makes Albert Frost.” Floris Groenewald – SA MUSIC SCENE: http://samusicscene.co.za/wp/albert-frost-the-wake-up-in-review/

“The Wake Up’ is in many ways an artistic statement, because Albert Frost deliberately moves outside the blues genre here, producing a particularly unique sound.  To long-time fans, the sound on this album would nonetheless be recognisable as Frost’s own, because even when he is being pigeon-holed as a blues guitarist, his originality allows him to stand out – a quality which, if anything, has only made his blues-playing seem more alive and more inspired.  But The Wake Up offers insight into the musician beyond the blues.” Jannike Bergh – https://vhmusic.co.za/blogs/news/114733956-albert-frost-the-wake-up

“‘The Wake Up’ launches Albert out of the stagnant realms of blues guitaring and expands his horizons to reach a wider audience with more relatable music, yet still provide quality entertainment. The album is an audiophile’s dream with quality production. Song construction is thoroughly thought through to deliver an appealing variety of melodies. Albert Frost has done the rock community a giant favour by warming the non-believers up to the idea of easy listening music with superior musicality. This album will stand the test of time and certainly changes the future for this first-rate music maker.” Louise Pieterse: http://www.louisepieterse.com/single-post/2016/05/05/ALBERT-FROST-REVIEW-THE-WAKE-UP

Get The Wake Up on iTunes

Catch Albert Frost Live:

Date: 6 October 2016

Venue: J-Bay Bru Co
Address: 10 Da Gama street, Jeffreysbay, Eastern Cape
Time: 7pm
Cover: R120
Facebook: https://www.facebook.com/events/1171007706304152/

Date: 7 October 2016

Festival: Unplugged 62
Address: Joubert-Tradauw Wine Farm, Barrydale
Facebook: https://www.facebook.com/events/1679336232333467/

Date: 8 October 2016

Festival: Plett Wine & Bubbly Fest
Facebook: https://www.facebook.com/events/259667861087156/

Date: 9 October 2016

Event: Mountain Shadows Paarl Albert Frost Winter Winery Concert
Facebook: https://www.facebook.com/events/338135489866777/

Date: 13 October 2016

Venue: Balboa,
Address:18 Andringa Street, Stellenbosch.
Contact: 021 886 7110
Facebook: https://www.facebook.com/events/1775795639365409/

Date: 21 October 2016

Place: Dullstroom
More info to be confirmed.

Date: 29 October 2016

Event: Tarentaal Teater, Rustenberg – G-Om Charity Gig
Facebook: https://www.facebook.com/events/199387467143604/

Date: 30 October 2016

Event: Park Acoustics

More info to be confirmed.


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