There has always been a strong rock scene in Africa, despite rumblings from the media that the scene would die down. A lack of venues and reduced radio airplay are a cause for concern for many African rock bands – but in reality, the scene is still thriving!
However, it is important for bands to be creative and resourceful if they want to get their music out there. From reaching out to music blogs to being present on social media, here are three ways to promote your bands online.
Create A Strong Social Media Presence
You don’t need to be an internet expert to understand that social media is an extremely powerful marketing tool – and it is totally free. For this reason, it is essential that you set up pages on every social media channel, including Facebook, Instagram, and YouTube.
Give Your Audience Something To Listen To
Lots of bands make sure that their music is downloadable, but in this day and age, it is more beneficial to promote your band’s music on streaming websites such as YouTube, Spotify, Tidal or Apple. For instance, Spotify has a Discover Weekly feature that promotes new artists, helping them to grow and reach new audiences. This is a great way to expand your audience, and it can even make you a little money if you start getting enough views!
Digital technology has given millions of people across the world the chance to reach mass numbers, meaning that more people than ever are listening to African rock music.
Approach Music Blogs
Running your own blog and social media will definitely help your bands to grow, but there are also lots of blogs and pages that are dedicated to promoting the African rock scene, including the very popular Nairobi Rockfest. It can be useful to reach out to these pages to find out if they will share your content. This will help to connect you with an audience who will be interested in your music.
It is important to reach out to other pages with similar interests and audiences, as teaming up can benefit both parties. Music blogs always need more content, so if your bands have the right genre it is very likely that you will be able to find a music blog that will help to promote you!
Marketing your bands don’t have to be a big challenge – simply do these three things and watch as your audience starts to grow.